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Apps & developers

Get the app published, and keep it published

Submission, listing optimisation, compliance review and release management across the major and alternative app stores — with rejections handled properly instead of resubmitted blindly.

Publisher accounts

Most common rejection causes

  1. 01Privacy policy missing, unreachable or incomplete
  2. 02Data safety declarations that contradict SDK behaviour
  3. 03Permissions requested without a stated purpose
  4. 04Metadata that promises features the build does not have

Services

Six services across the publishing lifecycle

Take the whole lifecycle or just the part you are stuck on. Most clients start with a compliance review before their next submission.

  • App submission

    Build upload, metadata entry, content rating questionnaires, data safety declarations and submission to review.

    • Build & metadata upload
    • Content rating forms
    • Data safety declarations

  • Store listing optimisation

    Title, subtitle, keyword fields, description structure, screenshots and preview video briefed for conversion, not just for search.

    • Keyword field research
    • Screenshot narrative
    • Description structure

  • Compliance review

    A pre-submission read against the store’s developer policies: permissions, disclosures, privacy policy, ads SDK behaviour and restricted content.

    • Permission justification
    • Privacy policy review
    • Ads SDK & disclosure check

  • Update management

    Release notes, staged rollouts, version tracking across stores and rollback planning when something regresses.

    • Staged rollouts
    • Cross-store version parity
    • Rollback plan

  • Rejection response

    Diagnosis of the actual policy cited, a corrected build or listing, and a written appeal where the rejection is genuinely mistaken.

    • Policy diagnosis
    • Corrective changes
    • Legitimate appeals

  • Post-launch monitoring

    Crash and ANR rate watching, review sentiment tracking, policy-change alerts and store performance reporting.

    • Stability monitoring
    • Review sentiment
    • Policy change alerts
Listing

Store listing optimisation

Organic store traffic and paid traffic land on the same page. Improving that page is usually the cheapest performance work available to an app.

  • Keyword research per store and locale
  • Title and subtitle variants
  • Short and long description copywriting
  • Screenshot concept and caption briefs
  • Preview video storyboard
  • Localisation into your priority markets
  • Icon feedback and A/B test briefs
  • Category and tag selection
Compliance

Pre-submission compliance review

A structured read of the build and listing against the store’s current developer policies — the checks that prevent a rejection rather than explain one.

  • Permissions and their stated justification
  • Privacy policy completeness and accessibility
  • Data safety / privacy nutrition label accuracy
  • Third-party SDK disclosure
  • Advertising ID usage and consent
  • Children and family policy applicability
  • Restricted and regulated content categories
  • Account deletion and data export requirements

Process

From build to live listing

Timelines depend on each store’s review queue, which we do not control and will not invent numbers for.

  1. 01

    Pre-flight review

    Build, permissions, privacy policy and metadata checked against policy.

  2. 02

    Listing production

    Copy, screenshots, video brief and localisation prepared.

  3. 03

    Submission

    Upload, declarations, rating questionnaires and release configuration.

  4. 04

    Review tracking

    Status monitored; queries answered the same working day.

  5. 05

    Release

    Staged rollout with stability monitoring before full release.

  6. 06

    Post-launch

    Crash rates, reviews, policy alerts and listing iteration.

What we do not provide

Being explicit about our limits protects your accounts and ours. Requests for any of the following are declined.

  • Guaranteed platform approval
  • Suspension bypassing
  • Verification bypassing
  • Circumvention of platform security
  • Stolen or compromised accounts
  • Fake identities or fake verification
  • Unauthorised account transfers
  • Cloaking or ad-review evasion

Get your app through review

Send us your app, target stores and current status — new submission, rejected, or already live and needing work. We will quote in writing within 24 hours.

Schedule a Consultation