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Specialized advertising

Native advertising that reads like content and reports like performance

Content-recommendation inventory at scale, with the advertorial, creative testing and widget-level optimisation that actually make it work.

Where native wins

Native suits offers that need explanation before they need a checkout. If your product takes two minutes to understand, an advertorial will out-perform a direct-response ad almost every time.

Capabilities

Four things native campaigns live or die on

The inventory is broadly the same for everyone. Execution on these four fronts is the difference.

  • Content recommendation

    Placements in the “recommended for you” widgets on publisher sites. Discovery traffic that behaves more like editorial than display.

    • Premium publisher inventory
    • Headline + thumbnail units
    • Strong scale in tier-1 markets
  • Advertorial & pre-lander production

    Native traffic converts through the article, not the ad. We write and structure the page the click lands on.

    • Editorial-style copy
    • Compliance-safe claims
    • Clear disclosure of paid content
  • Headline & thumbnail testing

    Native performance is dominated by two variables. We run structured combinations rather than guessing at creative.

    • Systematic combinations
    • Statistically-read winners
    • Fatigue monitoring
  • Widget-level optimisation

    Bid adjustments, blocks and boosts at individual publisher and widget level — the native equivalent of source pruning.

    • Publisher blocks
    • Per-widget bid modifiers
    • Section-level exclusions

Networks

Native and content-recommendation networks we work with

Onboarding assistance, campaign structure and ongoing optimisation. Minimum spends and media pricing are set by each network and confirmed in writing before commitment.

  • RichAds

    Ad network

    Push, in-page push, popunder and native traffic with broad tier-2/3 coverage.

    Supported formats
    Push notificationsIn-page pushPopunderNativeCalendar
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • PropellerAds

    Ad network

    Self-serve network offering push, interstitial, popunder and survey inventory.

    Supported formats
    Push notificationsIn-page pushPopunderInterstitialSurvey exit
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • Adsterra

    Ad network

    Global network with social bar, popunder, native banner and direct link formats.

    Supported formats
    Social barPopunderNative bannerDisplay bannerInterstitial
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • Monetag

    Ad network

    Multi-format network covering push, in-page push, vignette and popunder inventory.

    Supported formats
    Push notificationsIn-page pushVignette bannerPopunder
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • EvaDav

    Ad network

    Push, native and in-page inventory with automated optimisation tooling.

    Supported formats
    Push notificationsIn-page pushNativePopunder
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • Clickadu

    Ad network

    Popunder, push and video pre-roll inventory across global GEOs.

    Supported formats
    PopunderPush notificationsIn-page pushVideo pre-rollBanner
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • HilltopAds

    Ad network

    Popunder, video and push traffic with anti-adblock inventory options.

    Supported formats
    PopunderVideo VASTPush notificationsBanner
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • AdMaven

    Ad network

    Popunder, push, interstitial and native formats with global reach.

    Supported formats
    PopunderPush notificationsInterstitialNativeBanner
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • Taboola

    Ad network

    Native content recommendation widgets on premium publisher properties.

    Supported formats
    Native widgetSponsored articleNative videoHomepage feed
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • Outbrain

    Ad network

    Native discovery placements with conversion bid strategies on publisher sites.

    Supported formats
    Native widgetSmartfeedNative videoCarousel
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • MGID

    Ad network

    Native advertising network with strong coverage in emerging markets.

    Supported formats
    Native widgetIn-content nativeSmart nativePush
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • StackAdapt

    Demand-side platform

    Self-serve DSP strong in native, CTV and contextual targeting.

    Supported formats
    NativeDisplayVideoCTVAudio
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding

Scope

What our native management covers

  • Native network selection and onboarding assistance
  • Campaign structure by GEO, device and publisher tier
  • Advertorial and pre-lander copywriting
  • Headline and thumbnail production and testing
  • Publisher and widget bid management
  • Block and boost list maintenance
  • Conversion tracking and postback setup
  • Compliance review of claims and disclosures
  • Landing page speed and layout feedback
  • Weekly and monthly reporting

Fit

Verticals that typically work on native

  • Direct-to-consumer e-commerce
  • Finance and insurance lead generation (subject to policy)
  • Health and wellness (claims-reviewed)
  • Subscription media and publishing
  • Education and training
  • Travel and hospitality

Native networks review advertorials closely, particularly in health and finance. Every claim we write is intended to be substantiated, and paid content is disclosed as paid content.

Service pricing

What native management costs

Our fees for building and running native campaigns. Network deposits, minimum spends and media costs are set by the networks and are paid to them directly.

  • Network Setup

    $350 – $1,500

    one-time

    • Complete network configuration
    • Account setup and optimization
    • Integration with multiple networks
    • Initial campaign setup
  • Most requested

    Campaign Management

    15% of ad spend

    minimum $500 per month

    • Ongoing campaign optimization
    • Performance monitoring
    • A/B testing implementation
    • Regular reporting and analysis
  • Creative Services

    $150 – $750

    per creative

    • Professional ad creative development
    • Multiple format options
    • A/B testing creative variations
    • Performance optimization
  • Analytics Integration

    $500

    setup fee

    • Advanced tracking setup
    • Custom dashboard configuration
    • ROI tracking implementation
    • Performance reporting automation

Creative is priced per asset because native lives or dies on volume of variations. Management is billed on spend with a monthly floor, so early testing periods stay economic for both sides.

Process

How a native campaign is built

Native rewards patience: the first two weeks buy data, not profit.

  1. 01

    Offer & angle research

    What story makes this product make sense in 400 words?

  2. 02

    Advertorial build

    Article, disclosure, CTA placement and page speed.

  3. 03

    Creative matrix

    Headline × thumbnail combinations built for clean reads.

  4. 04

    Broad launch

    Wide publisher coverage at controlled bids.

  5. 05

    Block & boost

    Cut wasteful widgets, raise bids on converting publishers.

  6. 06

    Scale

    Expand GEOs and devices, refresh creative before fatigue lands.

Launch a native campaign

Send us your offer and target markets. We will propose networks, an advertorial angle and a testing budget — in writing within 24 hours.

Schedule a Consultation