Specialized advertising
App install and re-engagement campaigns across in-app, rewarded and playable inventory — with the MMP, SKAdNetwork and cohort reporting set up properly first.
Before we buy
Capabilities
Installs are easy to buy and hard to make profitable. The work sits in measurement, creative volume and post-install cohort quality.
Install campaigns across in-app networks and self-serve platforms, structured by geo, OS and bid type with clean cohort reads.
Rewarded video and playable inventory for games and utilities, including playable concept briefs and QA.
Deep-linked retargeting to lapsed and low-value users, wired to the events your MMP already tracks.
SKAdNetwork and Privacy Sandbox aware measurement setup, with realistic expectations about what each can and cannot report.
Setup guidance for AppsFlyer, Adjust, Branch, Singular and Firebase — events, postbacks, partner links and validation.
Ad creative that matches your store listing so paid traffic does not fall off a cliff at the product page.
Platforms
Self-serve platforms with mobile-app objectives, plus the dedicated in-app networks used for scale.
Self-serve ad platform
In-feed, Spark Ads and catalogue campaigns via TikTok Ads Manager and Business Center.
Self-serve ad platform
Snap Ads, Story Ads and AR placements for younger-skewing audiences.
Self-serve ad platform
App Store search results and Today tab placements for user acquisition.
Demand-side platform
Mobile user acquisition and monetisation across in-app inventory.
Ad network
In-game advertising and monetisation for mobile game publishers.
Ad network
Mediation and UA platform for mobile apps and games.
Scope
Definitions are agreed with you before launch so nobody argues about the numbers later.
Process
MMP, events, postbacks and conversion values validated end to end.
Network and platform shortlist matched to geo, OS and vertical.
Video, playable and static concepts with a production schedule.
Controlled budgets across networks to establish baseline cohorts.
Sub-publisher exclusions on fraud and poor retention signals.
Budget shifted toward cohorts that retain, not just cohorts that install.
Tell us your app, target markets, MMP and monthly budget. You will get a network plan, a creative brief outline and a fee in writing.