Specialized advertising
Telegram advertising, run two very different ways
Official Telegram Ads and independently negotiated channel placements are distinct services with distinct rules. We run both — and we are explicit about which one you are buying.
Telegram reaches a large, engaged, mobile-first audience in markets where other platforms have limited inventory — particularly across Eastern Europe, Central and South Asia, the Middle East and Latin America.
- Topic-based channel audiences
- Strong emerging-market reach
- Native, low-friction message formats
Know what you are buying
Official Telegram Ads vs. channel placements
These are not interchangeable. Pricing, targeting, review and reporting all differ, and mixing them up is the most common cause of disappointment on Telegram.
Official Telegram Ads
Sponsored messages delivered through Telegram’s own advertising platform. Telegram controls the format, the targeting options, the review process and the media pricing.
- Inventory
- Telegram-managed placements in public channels
- Targeting
- Channel topic, language and country
- Review
- Telegram’s advertising review — approval is never guaranteed
- Pricing
- Set by Telegram; our management fee is quoted separately
Platform-governed · Standardised format
Independently negotiated channel placements
Commercial agreements made directly with individual channel owners. Not a Telegram product, not administered by Telegram, and priced entirely by the channel.
- Inventory
- Specific channels selected and agreed with you
- Targeting
- Whatever that channel’s audience is — chosen, not targeted
- Review
- The channel owner’s own editorial rules
- Pricing
- Set by the channel owner; confirmed before booking
Owner-governed · Negotiated per placement
Official Telegram Ads
What we handle on the platform
Campaign planning
Objective, audience and channel-topic planning mapped to Telegram’s available targeting so budget goes where your audience already reads.
- Topic & language targeting
- Country selection
- Budget & pacing plan
Sponsored message copywriting
Sponsored messages are short and unforgiving. We write and test variants that fit the character limit while staying inside Telegram’s content rules.
- Character-limit copy
- Multiple variants
- Policy pre-check
Launch & moderation support
Submission, monitoring through Telegram’s review, and resubmission with corrected creative if something is rejected.
- Submission handling
- Rejection diagnosis
- Resubmission
Optimisation & reporting
Ongoing budget and targeting adjustment with reporting on impressions, clicks and downstream conversions where tracking allows.
- Weekly optimisation
- Conversion tracking setup
- Written reporting
Channel placements
What we handle on direct buys
Channel research
Shortlisting channels by topic, language, market and engagement quality, with a documented rationale for each recommendation.
- Topic & geo fit
- Engagement review
- Audience overlap check
Placement negotiation
Direct negotiation with channel owners or their representatives on format, timing, pinning duration and price.
- Format & duration
- Posting schedule
- Commercial terms
Creative production
Post copy, imagery and call-to-action written for the specific channel’s tone, plus tracking links for attribution.
- Native-tone copy
- Creative assets
- Tracked links
Verification & reporting
Proof of posting, screenshots, live-time verification and consolidated results across every channel in the buy.
- Proof of posting
- Live-time check
- Consolidated report
Service pricing
What Telegram work costs
Our service fees. Placement rates are set by the channel or by Telegram Ads and are quoted separately, at cost, on top of these figures.
Channel Promotion
$75 – $750
per promotion
- Based on channel size and engagement
- Targeted audience reach
- Professional promotion strategy
- Performance tracking included
Sponsored Posts
$50 – $500
per post
- Professional content creation
- Targeted channel placement
- Engagement optimization
- Performance analytics
- Most requested
Monthly Packages
$750 – $7,500
per month
- Ongoing promotion management
- Multiple channel coverage
- Dedicated account manager
- Comprehensive reporting
Influencer Partnerships
Custom Pricing
- Verified influencer access
- Custom campaign development
- Performance tracking
- ROI optimization
Ranges reflect channel size, audience quality and campaign length. We confirm the exact figure in writing before any placement is booked.
Where it works
Common use cases
- Crypto and fintech audiences (subject to platform policy and local law)
- SaaS and B2B products with technical audiences
- Mobile app installs in emerging markets
- E-commerce launches into new geographies
- Community and channel growth
- Event, webinar and launch promotion
Restricted categories — including financial products, gambling and health claims — are subject to Telegram’s policies and to local law. We check before quoting rather than after launch.
Process
From brief to first report
- 1
Discovery call
Objective, market, budget and compliance constraints.
- 2
Channel & format plan
Official Ads, channel placements, or a documented mix of both.
- 3
Written quotation
Media cost, management fee and timeline, itemised.
- 4
Creative & policy review
Copy and landing page checked against Telegram’s requirements.
- 5
Launch
Submission or placement booking, with confirmation to you.
- 6
Optimise & report
Weekly adjustments and a scheduled reporting pack.
Questions
Telegram advertising FAQ
Official Telegram Ads are sponsored messages delivered through Telegram’s own advertising platform, subject to Telegram’s formats, targeting and review process. Independently negotiated placements are commercial agreements made directly with the owners of individual channels — different pricing, different formats and different rules. They are separate services and we scope them separately.
No. All creative goes through Telegram’s review process, and no provider can guarantee approval. What we can do is review your copy, landing page and category against Telegram’s published advertising requirements before submission so that avoidable rejections are caught early.
Official Telegram Ads targeting is based on channel topic, language and country, with availability set by Telegram. Channel placements are negotiated per channel, so geography effectively follows that channel’s audience. We confirm the available options for your specific case before you commit budget.
Media cost is set by Telegram or by the channel owner, not by us. Our management fee is quoted separately and in writing. We do not publish third-party pricing because it changes and varies by market — you receive real figures in your quotation.
More answers in the full FAQ — including accounts, compliance and billing.
What we will not do
Telegram advertising attracts a lot of grey-area requests. Our answer is the same across every channel we operate.
What we do not provide
Being explicit about our limits protects your accounts and ours. Requests for any of the following are declined.
- Guaranteed platform approval
- Suspension bypassing
- Verification bypassing
- Circumvention of platform security
- Stolen or compromised accounts
- Fake identities or fake verification
- Unauthorised account transfers
- Cloaking or ad-review evasion
Plan a Telegram campaign
Tell us your objective, market and budget and we will recommend official Ads, channel placements, or a mix — with the reasoning and the numbers in writing.