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Media buying

Campaign management with the work shown

Strategy, build, creative direction, daily optimisation, testing, tracking and reporting — run by a named buyer on accounts you own and can see.

See engagement models

Our commitment

  • You own the accounts

    Access is granted to us, never taken from you.

  • No performance guarantees

    We commit to process and effort, not to invented numbers.

  • Written change log

    Every optimisation is recorded and readable.

Scope

Eight disciplines in every media buying engagement

Whether you run one platform or seven, the same eight workstreams apply. Depth scales with budget; the process does not change.

  • Campaign strategy

    Objective, funnel stage, channel mix, budget split and measurement plan agreed before a single ad is built.

    • Channel mix rationale
    • Budget allocation model
    • Measurement plan

  • Campaign setup & structure

    Naming conventions, campaign hierarchy, audience and keyword architecture, exclusions and budget caps built for clean reads.

    • Consistent taxonomy
    • Audience architecture
    • Exclusions & caps

  • Creative direction

    Concepts, hooks, angles and specifications your designers can execute — or we produce the assets with you.

    • Hook & angle library
    • Format specifications
    • Iteration schedule

  • Daily optimisation

    Bid and budget management, placement pruning, audience refresh and pacing checks on a documented daily cadence.

    • Bid & budget management
    • Placement pruning
    • Pacing checks

  • A/B testing

    One variable at a time, with a stated hypothesis, sample expectation and a written conclusion — not endless untracked variants.

    • Hypothesis logged
    • Single-variable tests
    • Documented outcomes

  • Conversion tracking

    Pixel, server-side and postback setup, event deduplication and validation so reported conversions match your own numbers.

    • Pixel & server-side events
    • Postback setup
    • Validation against your data

  • Scaling

    Controlled budget expansion, geographic and audience widening, and duplication strategies that do not destabilise learning.

    • Stepped budget increases
    • Geo & audience expansion
    • Stability monitoring

  • Reporting

    A fixed weekly and monthly pack with spend, results, cost per outcome, what changed and what happens next.

    • Weekly summary
    • Monthly deep-dive
    • Next-step recommendations

Included

What is in every engagement

  • Named media buyer and account manager
  • Documented campaign taxonomy
  • Creative brief and iteration calendar
  • Conversion tracking audit before launch
  • Weekly optimisation log you can read
  • Monthly performance review call
  • Consolidated cross-platform reporting
  • Full account access retained by you

Cadence

How often work actually happens

Daily
Spend pacing, anomaly checks, bid and budget adjustments, disapproval monitoring.
Weekly
Creative rotation, placement and source pruning, test readouts, written summary.
Bi-weekly
Audience refresh, landing page feedback, new test design.
Monthly
Full performance review, budget reallocation, next-month plan.
Quarterly
Channel mix review, incrementality discussion, strategic reset.
Always
Escalation on anything that materially changes cost or delivery.

Onboarding

The first 30 days

A media buying engagement should not start with guesswork. Here is what happens before and just after launch.

  1. 01

    Days 1–3 · Access & audit

    Account access, tracking audit, historic performance review, policy check.

  2. 02

    Days 4–7 · Strategy

    Channel mix, budget split, KPI definitions and measurement plan signed off.

  3. 03

    Days 8–12 · Build

    Campaign structure, audiences, creative briefs and tracking implemented and QA’d.

  4. 04

    Days 13–15 · Launch

    Staged launch with capped budgets, delivery and disapproval monitoring.

  5. 05

    Days 16–24 · Learn

    Daily optimisation, first test cycle, early pruning of weak placements.

  6. 06

    Days 25–30 · Review

    Full performance review, scaling plan and the following month’s test roadmap.

Engagement models

Management packages

Fee depends on the number of platforms, campaign complexity, market count and reporting requirements. Every package is quoted individually.

  • Starter

    For single-brand advertisers validating a channel.

    Custom quote

    • Account setup assistance on one platform
    • Basic campaign structure and setup
    • Conversion tracking review
    • Creative specification guidance
    • Monthly performance report
    • Policy pre-flight checklist

  • Growth

    For scaling advertisers running several channels.

    Custom quote

    • Everything in Starter
    • Multi-platform campaign management
    • Weekly optimisation cycles
    • Audience and creative testing roadmap
    • Bi-weekly performance reporting
    • Landing page and funnel review
    • Quarterly strategy session

  • Enterprise

    For agencies and multi-market advertising programmes.

    Custom quote

    • Everything in Growth
    • Multi-client and multi-market structures
    • Dedicated media buying team
    • Custom reporting and data exports
    • Programmatic and DSP support
    • App publishing coordination
    • Named strategist and quarterly business reviews

Get a media buying proposal

Share your objective, current spend and platforms. You will receive a scope, a cadence and a fee — in writing, within 24 hours.

Schedule a Consultation