Specialized advertising
Display, video, CTV, audio and DOOH bought through demand-side platforms — with itemised costs, curated supply and placement reporting you can actually audit.
Fee transparency
Programmatic is where hidden margin usually lives. We itemise media cost, platform fees, data costs and our management fee separately in every report, and we do not take undisclosed rebates.
Channels
One planning framework across six inventory types, with frequency and measurement governed centrally.
Standard and high-impact display across open exchange and curated supply.
In-stream and out-stream video with viewability and completion targets.
CTV and OTT inventory with household-level frequency management.
Streaming audio and podcast inventory with companion units.
Screen networks bought programmatically with day-part triggers.
Native units bought through DSPs alongside the rest of the plan.
Capabilities
Private marketplace deals, curated supply paths and open-exchange targeting chosen deliberately rather than by default.
First-party audience onboarding, contextual and cohort strategies designed to survive third-party cookie loss.
Category and keyword exclusions, verification-vendor integration and post-campaign scrutiny of where ads actually ran.
Cross-device frequency caps, budget pacing and flight management so delivery does not front-load into waste.
Attribution windows, viewability standards and — where budget allows — incrementality or brand-lift study design.
Media cost, platform fees and our management fee are itemised separately. No blended, undisclosed markup.
Platforms
Seat access, platform fees and minimum commitments are set by each DSP. Where you already hold a seat, we operate within it.
Self-serve ad platform
Search, Performance Max, Display and Demand Gen campaigns with conversion tracking.
Self-serve ad platform
In-stream, in-feed, Shorts and bumper video buying through Google Ads.
Retail media
Sponsored Products, Brands and Display plus Amazon DSP off-site inventory.
Demand-side platform
Google Marketing Platform DSP for display, video, CTV and audio buying.
Demand-side platform
Independent DSP with omnichannel inventory and identity solutions.
Demand-side platform
Self-serve DSP strong in native, CTV and contextual targeting.
Demand-side platform
Mobile user acquisition and monetisation across in-app inventory.
Scope
Process
What counts as success, and how it will be observed.
Deals, exchanges, audiences and exclusions documented.
Line items, creative tags, pixels and brand safety verified.
Pacing, bid factors and placement pruning through the flight.
Share your objective, markets, flight dates and budget. We will return a supply and audience plan with itemised costs.