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Specialized advertising

Push advertising at source-level precision

Push traffic is cheap and abundant. Making it profitable is a source-list problem — and that is exactly where we spend the time.

Why push needs management

A push campaign left alone will spend most of its budget on a handful of low-quality zones within days. Continuous source pruning, subscriber-age segmentation and creative rotation are not optional extras — they are the campaign.

Formats

Four ways we buy push inventory

Each format behaves differently on cost, quality and device mix. We recommend based on your offer and market, not on what is easiest to buy.

  • Classic push notifications

    Opt-in browser and device notifications delivered to subscribers who accepted a push prompt. High volume, low CPC, strong for direct-response offers.

    • Title, description, icon, image
    • Subscriber-age segmentation
    • High reach at low cost
  • In-page push

    Notification-style units rendered inside a webpage. No subscription required, so inventory includes iOS and users who never opted in.

    • Works on iOS and Safari
    • No opt-in required
    • Fresh, non-fatigued audiences
  • Calendar push

    Calendar-event based delivery on mobile. A niche format with distinctive engagement patterns — tested rather than assumed.

    • Mobile-first
    • Event-style delivery
    • Best used as a test channel
  • Source-level buying

    The real work in push is the source list. We whitelist and blacklist by zone, publisher and subscriber age continuously.

    • Zone whitelisting
    • Publisher blacklisting
    • Subscriber-age splits

Networks

Push and in-page push networks we work with

We help you onboard, structure and optimise on these networks. Media cost and minimum deposits are set by each network — never by us — and are confirmed in writing before you commit.

  • RichAds

    Ad network

    Push, in-page push, popunder and native traffic with broad tier-2/3 coverage.

    Supported formats
    Push notificationsIn-page pushPopunderNativeCalendar
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • PropellerAds

    Ad network

    Self-serve network offering push, interstitial, popunder and survey inventory.

    Supported formats
    Push notificationsIn-page pushPopunderInterstitialSurvey exit
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • Adsterra

    Ad network

    Global network with social bar, popunder, native banner and direct link formats.

    Supported formats
    Social barPopunderNative bannerDisplay bannerInterstitial
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • Monetag

    Ad network

    Multi-format network covering push, in-page push, vignette and popunder inventory.

    Supported formats
    Push notificationsIn-page pushVignette bannerPopunder
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • RollerAds

    Ad network

    Push-focused network with onclick and in-page push traffic across many GEOs.

    Supported formats
    Push notificationsIn-page pushOnclick / popunder
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • Push.House

    Ad network

    Push notification network with a large owned subscriber base.

    Supported formats
    Push notificationsIn-page push
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • MegaPush

    Ad network

    Push traffic network with granular device, OS and browser targeting.

    Supported formats
    Push notificationsIn-page push
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • EvaDav

    Ad network

    Push, native and in-page inventory with automated optimisation tooling.

    Supported formats
    Push notificationsIn-page pushNativePopunder
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • Pushground

    Ad network

    Push network with supply-level bidding and detailed publisher reporting.

    Supported formats
    Push notificationsIn-page push
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • Clickadu

    Ad network

    Popunder, push and video pre-roll inventory across global GEOs.

    Supported formats
    PopunderPush notificationsIn-page pushVideo pre-rollBanner
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • HilltopAds

    Ad network

    Popunder, video and push traffic with anti-adblock inventory options.

    Supported formats
    PopunderVideo VASTPush notificationsBanner
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding
  • AdMaven

    Ad network

    Popunder, push, interstitial and native formats with global reach.

    Supported formats
    PopunderPush notificationsInterstitialNativeBanner
    Targeting options
    GEO, device, OS, browser, connection type, carrier, day-parting and traffic source
    Minimum deposit
    Set by the network — confirmed in writing during onboarding

Scope

What our push management covers

  • Network selection and account onboarding assistance
  • Campaign structure and GEO splitting
  • Push creative production (icons, images, headline variants)
  • Bid strategy and CPC management
  • Source, zone and publisher optimisation
  • Postback and conversion tracking setup
  • Tracker configuration guidance (Keitaro, Voluum, Binom and similar)
  • Frequency capping and subscriber-age testing
  • Daily spend pacing and anomaly monitoring
  • Consolidated cross-network reporting

Fit

Verticals that typically work on push

  • E-commerce and direct-to-consumer offers
  • Mobile app installs and utilities
  • Subscription services
  • Lead generation
  • Travel and ticketing
  • Software and antivirus (subject to network policy)

Every network publishes its own restricted-category list. We check your offer against it before quoting, and we will tell you if we think push is the wrong channel for what you are selling.

Service pricing

What push management costs

Our fees for setting up and running push campaigns. Network deposits, minimum spends and media costs are set by the networks and are paid to them directly.

  • Network Setup

    $350 – $1,500

    one-time

    • Complete network configuration
    • Account setup and optimization
    • Integration with multiple networks
    • Initial campaign setup
  • Most requested

    Campaign Management

    15% of ad spend

    minimum $500 per month

    • Ongoing campaign optimization
    • Performance monitoring
    • A/B testing implementation
    • Regular reporting and analysis
  • Creative Services

    $150 – $750

    per creative

    • Professional ad creative development
    • Multiple format options
    • A/B testing creative variations
    • Performance optimization
  • Analytics Integration

    $500

    setup fee

    • Advanced tracking setup
    • Custom dashboard configuration
    • ROI tracking implementation
    • Performance reporting automation

Setup ranges depend on how many networks you run and how much tracking already exists. Management is billed on spend with a monthly floor, so small tests stay economic for both sides.

Process

How a push campaign is run

A repeatable loop rather than a one-off launch. Most of the value arrives in weeks two and three.

  1. 01

    Network & GEO selection

    Match offer, payout and market to networks with real volume there.

  2. 02

    Tracking setup

    Postbacks, tracker templates and conversion validation before spend.

  3. 03

    Broad launch

    Wide GEO and source coverage at controlled bids to gather data fast.

  4. 04

    Source pruning

    Blacklist waste daily; whitelist the zones that convert.

  5. 05

    Creative rotation

    Push creative fatigues quickly — new variants on a fixed schedule.

  6. 06

    Scale & repeat

    Raise bids on winning sources, expand GEOs, restart the loop.

Start a push campaign

Tell us your offer, payout, target GEOs and daily budget. We will recommend networks and a testing plan, with the fee in writing.

Schedule a Consultation